Logo contest for Colorado College's end of the year concert festival. "Llamapalooza" is extrapolation of the infamous Lollapalooza summer music festival in Chicago. For this submission, I creatively incorporated text with vibrant, high-contrast colors, paired with a playful, smiling llama to convey a sense of fun. The design process is demonstrated from initial sketches to the final product, showcasing my hands-on approach. The original paper-based concept was imported into illustrator, where I refined and modified it to bring the final design to life.
